Hand lettering for Wayfair’s Summer Catalog Cover

Project Type: Hand lettering
Project Details: The Wayfair team wanted to make the Summer issue of the catalog extra special and extra summer-y through using hand lettering on the cover. I used a mix of block lettering, script lettering, and illustrated flourishes to express the spirit of the season. Hand lettering is also used in interior spreads and the back cover. The creative in this edition of the Summer catalog helped to beat performance expectations (31% 60D ACNR vs. 86% 60D target).
Year: 2022