Suite of iconography for Wayfair
The goal of this icon set was to create a cohesive set of icons that feel unique and ownable to the brand, yet easily understandable and helpful to users.
To achieve ownability, the icon design pulls in qualities from the Wayfair logo. Each icon uses core geometric shapes and angles of the logo to inform its build.
Each icon is built using a set of rules that are easily adoptable by different team members. They create a sense of cohesion, without creating limitations to the designer’s vision.
Colors were chosen from our secondary brand palette. This ensures that the icons on site and in marketing assets do not over power or compete with imagery or CTA buttons, but ensure they feel cohesive with other brand assets.
Icons on Wayfair homepage
Icons on Wayfair product page
Icons are used on site to aid the user experience and help them understand VPs and key services provided by Wayfair (click to enlarge).
Icons used on Instagram
Icons used in print
Icons are also used in marketing materials to enhance messaging and add visual interest.
To ensure flexibility across assets, a line version of the icons were made as well.
All graphics are property of Wayfair®.