Brand Identity Design for Andover Mills

Project Type: Brand Identity design, illustration
Project Details: Andover Mills™ is one of Wayfair’s top-performing exclusive brands, selling a range of affordably-priced traditional home goods. The team was tasked with refreshing the Andover Mills™ visual identity, while still retaining its traditional feel. We created a new brand identity system for use across online channels. Using earthy, neutral tones, custom typographical treatments, and warm, textile-inspired textures, we created a consistent visual identity that appeals to our target consumer across channels. The brand, as well at its Baby & Kids division, feels distinct and unique within a mass retail brand, and creates a memorable experience for consumers.
Team: Bryant Ross, Andrew Beardsall, Jake Carter
Year: 2020