Signage Design for Wayfair
Project Type: signage design, map design, iconography
Project Details: For Wayfair’s first brick and mortar store in Chicago, I worked with the Wayfair team to develop and execute a system of signage for the store. Using color, typography, graphics, and iconography, the signage embodies the look and feel of the brand. Each sign is designed to help the customer understand store navigation, product features, and the customer service experience.
Team: Kevin Lindberg, Leslie Kelshaw, Molly Hubert, Audrey Ngo
Year: 2023-2024
Digital directory design
In-store die cut map design
In-store die cut map design
“How to shop” iconography
Column signage design & illustration
Column signage design & illustration
Customer education signage design
Customer education signage design
Pet size signage design & illustration
“Here to help” Iconography design
Help desk iconography design