Educational Signage Design for Joss & Main, AllModern, & Birch Lane

Project type: signage design, print design, illustration

Project details: Joss & Main, AllModern, and Birch Lane are all brands that live under the Wayfair umbrella. Each brand has multiple retail store locations with creative managed by the same team, so we needed an efficient, systemized approach for creating signage across all store locations. With the help of my team, I designed a signage template and illustrations that could be easily re-styled into each brand’s unique expression. The end result was an efficient system, allowing the team to create new signage by leveraging the same template and elements. The creative embodied each brand and provided easy-to-digest, useful home decor tips for customers shopping in store.

Team: Kevin Lindberg, Leslie Kelshaw, Gabriella Marchetti

Year: 2024