Brand identity design for Sunside & Co.

Project Type: Brand identity design

Project Details: Sunside & Co. is a small business creating hand-blown glassware and floral arrangement, based in Sunnyside, Queens, New York City. I developed a crisp and contemporary brand identity system for them, creating a flexible logo, color palette, typographical guidance, and overall art direction. Drawing inspiration from their homebase in Sunnyside and the elegant products they create, I used clean lines, bright colors, and refined typography to appeal to both high-end clientele and everyday customers.

Year: 2021