Brand Identity Design for Sand & Stable

Project Type: Brand identity design, illustration

Project Details: Sand & Stable™ is a home furnishing brand exclusively sold at Wayfair. The team was tasked with developing a visual identity to live across online channels. Using elegant serif type, clean lines, and a natural palette, we created a consistent visual identity that appeals to our target consumer across channels. The brand, as well at its Baby & Kids division, feels distinct and unique within a mass retail brand, and creates a memorable experience for consumers.

Team: Bryant Ross, Andrew Beardsall, Austin Holloway, Kelly Donahue, Molly Hubert

Year: 2021