Brand Identity Design for Broadsheet Coffee Roasters

Project Type: Brand identity design, packaging design, pattern design

Project Details: Broadsheet Coffee Roasters is a small coffee roastery and coffee shop based in Cambridge, MA. Broadsheet specializes in making coffee that embraces fruity flavor. This sets them apart from competitors, so the team came to me to design a new brand identity for them to reflect these values. I developed a new logo, color palette, and pattern design using saturated colors, bold typography, and fruit illustrations on their coffee bags, coffee cups, and more. Since the completion of the project, Broadsheet’s coffee bags have drawn in casual coffee drinkers and connoisseurs alike, and can be spotted across Boston-area specialty grocers and cafes.

In 2023, the branding was covered by Sprudge, the world’s most popular coffee publication.

Year: 2022