Design & Illustration for Wayfair’s Store Grand Opening Campaign

Project Type: vector illustration, graphic design, apparel design
Project Details: To spread the word and build hype about the grand opening of Wayfair’s first brick and mortar store in Chicago, I worked with the Wayfair creative team to create engaging illustrations for the onmi-channel grand opening campaign. Using illustrations was key in driving the customer’s understanding of the store in the absence of photos. In addition, I designed and illustrated grand opening day activations and giveaways like stickers, t-shirts, and food truck graphics, to build further excitement and promote brand affinity.
Team: Meredith Starr, Olivia Natale, Katherine Volpe, Luke Pacer, Molly Hubert, Erin McDonough, Leslie Kelshaw
Year: 2024