Illustrated stickers for Wayfair social content
Project Type: Spot Illustrations, motion
Project Details: The goal of this project was to elevate Wayfair’s social content and spread brand awareness by using animated stickers on Instagram to foster a distinct and memorable experience with users. And simultaneously, this allows customers to express their fandom and generate brand affinity. Using the logo, brand colors, and elements iconic to the brand, I developed a suite of stickers, now live on Giphy, with millions of views.
Year: 2024
