Illustration identity system for Wayfair, a global furniture brand

Project Type: Illustration identity design
Project Details: Wayfair wanted an illustration identity system to help articulate their tone and voice as a brand. Using an illustration style that strikes a balance between realistic and abstract, this styling helps define the brand’s down-to-earth, human tone. By illustrating authentic scenes of home, I set out to create illustrations that are universally engaging and relatable, perfect for Wayfair’s global audience.
Year: 2021